Starter post stub: this draft already defines the commercial angle, section structure, and CTA direction. It is ready for expansion into a full intent-led buying guide.
A migration brief shapes the quality of every agency conversation that follows. If the brief is vague, the proposals usually optimise for visuals, timeline theatre, or a feature list that avoids the hard operational questions.
What this post should help the reader do
This page is aimed at a founder or ecommerce lead who knows the current store is limiting growth, but does not want to buy another expensive redesign that leaves tracking, SEO, or checkout quality unresolved.
Core checklist sections
1. Business constraints
- Which channels currently drive revenue?
- What must not break during migration?
- What margin pressures make performance or attribution especially important?
2. Tracking and attribution
- Which events must be preserved exactly?
- Is server-side tagging required at launch?
- How will we validate platform data against real orders?
3. SEO and URL structure
- Which URLs carry the most value today?
- What category, blog, and product paths must survive or redirect cleanly?
- Who owns metadata, schema, and future landing page creation?
4. Checkout and payment operations
- Which payment methods are mandatory by market?
- Which shipping selections need bespoke UX?
- What checkout friction points already hurt conversion?
5. Content and publishing workflow
- Will the new stack support fast landing pages and blog content?
- Does the team need Git-based content, CMS editing, or both later?
- Which commercial pages should be easiest to create after launch?
6. Ownership and handover
- Who owns code, infrastructure, analytics containers, and deployment access?
- What support window is included?
- What will still depend on the agency after launch?
CTA direction
The full version should end by inviting the reader to use the checklist as a discovery-call agenda. That keeps the post commercial without turning it into vague lead bait.
Why this topic belongs in the starter set
This is a strong intent page because it attracts readers who are already close to a migration decision. That makes it more commercially useful than a generic “ecommerce trends” post.