[{"data":1,"prerenderedAt":174},["ShallowReactive",2],{"blog:/blog/strategy/ecommerce-replatform-checklist-before-you-brief-an-agency":3},{"id":4,"title":5,"body":6,"category":154,"date":155,"description":156,"draft":157,"excerpt":158,"extension":159,"image":158,"language":160,"meta":161,"navigation":162,"path":163,"seo":164,"slug":165,"stem":166,"tags":167,"__hash__":173},"blog/blog/strategy/ecommerce-replatform-checklist-before-you-brief-an-agency.md","Ecommerce replatform checklist before you brief an agency",{"type":7,"value":8,"toc":138},"minimark",[9,16,19,24,27,31,36,49,53,64,68,79,83,94,98,109,113,124,128,131,135],[10,11,12],"blockquote",{},[13,14,15],"p",{},"Starter post stub: this draft already defines the commercial angle, section structure, and CTA direction. It is ready for expansion into a full intent-led buying guide.",[13,17,18],{},"A migration brief shapes the quality of every agency conversation that follows. If the brief is vague, the proposals usually optimise for visuals, timeline theatre, or a feature list that avoids the hard operational questions.",[20,21,23],"h2",{"id":22},"what-this-post-should-help-the-reader-do","What this post should help the reader do",[13,25,26],{},"This page is aimed at a founder or ecommerce lead who knows the current store is limiting growth, but does not want to buy another expensive redesign that leaves tracking, SEO, or checkout quality unresolved.",[20,28,30],{"id":29},"core-checklist-sections","Core checklist sections",[32,33,35],"h3",{"id":34},"_1-business-constraints","1. Business constraints",[37,38,39,43,46],"ul",{},[40,41,42],"li",{},"Which channels currently drive revenue?",[40,44,45],{},"What must not break during migration?",[40,47,48],{},"What margin pressures make performance or attribution especially important?",[32,50,52],{"id":51},"_2-tracking-and-attribution","2. Tracking and attribution",[37,54,55,58,61],{},[40,56,57],{},"Which events must be preserved exactly?",[40,59,60],{},"Is server-side tagging required at launch?",[40,62,63],{},"How will we validate platform data against real orders?",[32,65,67],{"id":66},"_3-seo-and-url-structure","3. SEO and URL structure",[37,69,70,73,76],{},[40,71,72],{},"Which URLs carry the most value today?",[40,74,75],{},"What category, blog, and product paths must survive or redirect cleanly?",[40,77,78],{},"Who owns metadata, schema, and future landing page creation?",[32,80,82],{"id":81},"_4-checkout-and-payment-operations","4. Checkout and payment operations",[37,84,85,88,91],{},[40,86,87],{},"Which payment methods are mandatory by market?",[40,89,90],{},"Which shipping selections need bespoke UX?",[40,92,93],{},"What checkout friction points already hurt conversion?",[32,95,97],{"id":96},"_5-content-and-publishing-workflow","5. Content and publishing workflow",[37,99,100,103,106],{},[40,101,102],{},"Will the new stack support fast landing pages and blog content?",[40,104,105],{},"Does the team need Git-based content, CMS editing, or both later?",[40,107,108],{},"Which commercial pages should be easiest to create after launch?",[32,110,112],{"id":111},"_6-ownership-and-handover","6. Ownership and handover",[37,114,115,118,121],{},[40,116,117],{},"Who owns code, infrastructure, analytics containers, and deployment access?",[40,119,120],{},"What support window is included?",[40,122,123],{},"What will still depend on the agency after launch?",[20,125,127],{"id":126},"cta-direction","CTA direction",[13,129,130],{},"The full version should end by inviting the reader to use the checklist as a discovery-call agenda. That keeps the post commercial without turning it into vague lead bait.",[20,132,134],{"id":133},"why-this-topic-belongs-in-the-starter-set","Why this topic belongs in the starter set",[13,136,137],{},"This is a strong intent page because it attracts readers who are already close to a migration decision. That makes it more commercially useful than a generic “ecommerce trends” post.",{"title":139,"searchDepth":140,"depth":140,"links":141},"",2,[142,143,152,153],{"id":22,"depth":140,"text":23},{"id":29,"depth":140,"text":30,"children":144},[145,147,148,149,150,151],{"id":34,"depth":146,"text":35},3,{"id":51,"depth":146,"text":52},{"id":66,"depth":146,"text":67},{"id":81,"depth":146,"text":82},{"id":96,"depth":146,"text":97},{"id":111,"depth":146,"text":112},{"id":126,"depth":140,"text":127},{"id":133,"depth":140,"text":134},"Ecommerce Strategy","2026-05-08","A strong migration brief should cover commercial constraints, tracking, SEO, checkout, and ownership questions before proposals start.",false,null,"md","en",{},true,"/blog/strategy/ecommerce-replatform-checklist-before-you-brief-an-agency",{"title":5,"description":156},"strategy/ecommerce-replatform-checklist-before-you-brief-an-agency","blog/strategy/ecommerce-replatform-checklist-before-you-brief-an-agency",[168,169,170,171,172],"replatforming","agency-brief","ecommerce-strategy","migration","checklist","qnAV_KVthtHBj2ywC_zrgvJVRAQL3xAUhtyM2wLN9F8",1779009045101]