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Infrastruktura e-commerce bez agencyjnej mgły.

Piszemy o częściach, które zwykle jako pierwsze psują przychody: jakości trackingu, szybkości sklepu i pracy nad treściami. Bez ogólnych tekstów pod SEO. Tylko praktyczne wskazówki dla sklepów, które chcą czystszych danych i lepszego wykonania.

2026-05-08• AI Content Operations• EN• /blog/operations/ai-content-for-ecommerce-needs-an-operator-not-a-prompt

AI content for ecommerce needs an operator, not a prompt

The problem with AI content is rarely the model. It is the missing workflow around briefs, review, publishing, and commercial intent.

2026-05-08• Storefront & Performance• EN• /blog/storefront/headless-woocommerce-is-not-just-about-pagespeed

Headless WooCommerce is not just about PageSpeed

Faster Lighthouse scores are useful, but the bigger win is control over checkout UX, analytics, and release velocity.

2026-05-08• Ecommerce Strategy• EN• /blog/strategy/ecommerce-replatform-checklist-before-you-brief-an-agency

Ecommerce replatform checklist before you brief an agency

A strong migration brief should cover commercial constraints, tracking, SEO, checkout, and ownership questions before proposals start.

2026-05-08• Tracking & Analytics• EN• /blog/tracking/why-woocommerce-tracking-breaks-after-a-theme-migration

Why WooCommerce tracking breaks after a theme migration

The storefront looks better after launch, but GA4, Meta, and consent data often get worse. Here is where the signal gets lost and how to prevent it.